LADIDA design, is an award winning vehicle and marine design agency. We are the creative design force and development partner behind international builders, startups and shipyards since 2003. Based in France, we help our clients produce innovative, desirable and functional vehicles, challenging the status quo to enhance human interaction and comfort in the dynamic environment of mobility.
+ Concept development
+ Design development
+ Visual identity and brand image
+ Interior concept
+ Sustainable C/M/F design
+ Furniture and lighting design
+ CAS high end surface sculpting
+ 3D surfacing for milling
+ Interior architecture
+ Workshop plans
NEW WINDELO 54 : Interior design / exterior design / 3D design and modelling / CMF / visualisation: LADIDA design. Naval architecture: Barreau/Neuman
NEW WINDELO 50 : Interior design / exterior design / 3D design and modelling / CMF / visualisation: LADIDA design. Naval architecture: Barreau/Neuman
ENATA The Foiler 42 : Interior and exterior designer, 3D CAS, CMF: LADIDA design . Naval architects : VPLP / Hydros.CH
AB-MARINE range of inflatables and jet tenders. Designers: LADIDA design, Naval architects : Delion
HYDROS.CH HY-X and HY-X Design: LADIDA design, Naval architects: VPLP
Brunswick Group (Uttern, Sea Ray, Valiant, Quicksilver, Arvor, etc ) Design: LADIDA design
To create an emotion in boat design, means visualising the invisible: lightness, speed, calm, joy, racy or quiet, gentle or rather confident... so many attributes that arouse emotions, just as a good wine or a living being would; this attachment over time becomes more refined. It is this emotional connection to the boat that makes it long-lasting. Shaping these emotions is our art.
A 'coup de coeur*’, will bypass our rational considerations : a slightly unbalanced silhouette suggesting intention, direction, sculpted surfaces, as if created by nature, animated by controlled highlights, will engage your subconscious attention : the static product, becomes animated, alive...desirable.
When a product is mature and the market saturated, one boat will be desired over another, due to visceral desire : To design for visceral desire, means to catch the heart’s attention.
(*a sudden desire, impulse)
Design goes beyond creating the object: the design of a boat conveys values specific to each brand: a specific identity that builds a legacy ; We design boats reflecting the core values of brands.
A boat at sea needs to be reassuring. It's unity that reassures people. Visual coherence brings the perception of unity and therefore of the solidity of the boat and the brand. When we design an interior, it's based in one way or another on the exterior, and vice versa. We design this coherence
A well designed boat is a healthier, less polluting, more durable boat.
The center of our design consideration is not the object; it is not the boat ; it is the human.
The environmental impact of a boat is defined during the design phase. From the beginning of a project we think of the end of life: we design boats to last over time, in terms of design and construction.
We guarantee the feasibility of our creations; we test the materials we offer in saline environments and under UV light over the long term: recycled and recyclable, lightweight, renewable bio-sourced materials that can be dismantled and separated. Sustainable design is part of our DNA - as a result of constant work with our sites and suppliers, we have been able to make interiors lighter and increasingly recyclable.
We don't follow. We create. We help our clients to lead the way.
2024 Concept for a naval surface drone for seabed exploration.
2024 WINDELO NEW 54 - (WINNER Multihull Of The Year 2024 world premiere) - design of superstructures - Production catamaran with advanced dedicated cockpit.
2023-2024 ZEN50 (under construction) - first catamaran with ocean Wings - design and interior architecture - LADIDA design innovates with a 20% weight reduction and banning all tropical hardwood from the interiors.
2023 WINDELO NEW 50 - (NOMINE MHOTY 2024) deck and roof design - modular design for two boat sizes.
2022 WINDELO 54 - (WINNER Multihull Of The Year 2024 world premiere) design & interior architecture - innovative, sustainable design, lightweight and dismountable for refit and repair.
2019 ENATA Foiler 27ft - design concept of the first boat with retractable hydrofoils for production.
2018 ENATA Foiler 41ft - design of a luxury motor tender with retractable foils promising a 30% reduction in fuel consumption in flight
2015 ABinflatables 10ft - design of the worlds smallest inboard jet-powered RIB.
2015 HYDROS FOILER HY-41 - with VPLP and GSea - design of a motorboat with hydraulically controlled, retractable foils (WINNER "UIM Environmental Award 2015)
2013-15 HYDROS FOILER HY-X - with VPLP co-development of the first motorboat with retractable foils, POC
2010-2014 Design and R&D projects : EBDIG (EU), Voilier du Futur, (ADEME), BIP (Région Poitou-Charente) Sustainable Boat Design conferences at METS, Amsterdam, BOOT Düsseldorf (ICOMIA), Lorient (Eurolarge). Lectures and teaching on naval eco-design at the universities of Coventry, Genoa, Livorno, Strasbourg, Bretagne Sud, ESDI Créapole Paris
2009 BIP, Boat Design with a Positive Impact, RINA (Royal Institute of Naval Architects), publication